The global gin market continues to evolve, with discerning consumers seeking high-quality, unique, and sustainably crafted spirits. Enter Sur 34 Gin, an artisanal premium gin from Uruguay, capturing international acclaim. This small-batch, expertly distilled gin is not just another craft spirit—it is a gold medal-winning brand, recognized as the "Gin of the Year 2024" at the USA Spirits Ratings in San Francisco. With its distinctive citrus-forward profile and commitment to sustainability, Sur 34 Gin presents a prime opportunity for distributors and importers looking to introduce a standout product to the USA and UK markets.

What Makes Sur 34 Gin Exceptional?

Sur 34 is produced in Colonia del Sacramento, a historic South American city, at Sacramento Spirits’ state-of-the-art boutique distillery. Founded by two engineers, one Uruguayan and one Argentine, this innovative distillery blends advanced European distillation techniques with South American terroir. Their commitment to quality is evident in every step of the process:

- True Small Batch Production – Distilled in ultra-small batches of just 90 liters, ensuring unparalleled quality control.
- Cutting-Edge Distillation Process – A modern column still with reflux control produces a smooth and pure cereal-based alcohol.
- 24-Hour Maceration & Double Distillation – Maximizing the extraction of botanical flavors.
- Aged to Perfection – After distillation, the gin is rested for four weeks in stainless steel tanks before bottling.
- Sustainability Focused – Sur 34 avoids copper in the production process, reuses water, and utilizes recycled glass bottles.

USA Spirits Ratings 2024 Gin of the Year- Sur 34 Gin

The Unique Flavor Profile

Sur 34 Gin is defined by its signature ingredient: Criolla Mandarin, a native Uruguayan citrus that provides an intense, refreshing aroma and taste. This is complemented by a balanced blend of botanicals:

- Macedonian & Patagonian Juniper – Bringing classic piney and earthy notes.
- Rose & Sichuan Pepper – Adding a gentle spicy complexity.
- Rosemary, Chamomile, Orris, Angelica Root – Delivering floral and herbal depth.

The result is a gin that is perfect for modern cocktails such as a classic Gin & Tonic or a bold Negroni, appealing to both mixologists and home enthusiasts.

Why Distributors Should Stock Sur 34 Gin

1. Prestige & Recognition – International awards, including "Gin of the Year 2024" by the USA Spirits Ratings; a silver medal awarded by IWSC; and a silver medal secured at the London Spirits Competition. A Master Medal was also delivered to Sur 34 Gin, by The Spirits Business Global Gin Masters 2024, providing instant credibility and consumer trust.

2. True Craft Distillation – Authentic small-batch production ensures a unique, high-quality product that stands out in the premium gin category.

3. On-Trend Citrus Flavor Profile – The Criolla Mandarin delivers a contemporary, vibrant citrus profile that resonates with current gin trends.

4. Sustainability Commitment – A story that resonates with eco-conscious consumers, featuring recycled glass bottles and water-efficient production.

5. Supportive Brand Partnership – A proactive approach to marketing, with on-site activations, virtual training, content creation, and promotional materials.

Sur 34 Gin

Market Trends & Target Demographics

Sur 34 Gin aligns with the growing premium and craft gin trend, particularly among:

- High-end consumers & gin connoisseurs seeking unique and well-crafted spirits.
- Cocktail culture enthusiasts looking for innovative gin expressions.
- Eco-conscious buyers drawn to sustainable and artisanal brands.
- Gift buyers & collectors attracted to premium packaging, including Sur 34’s custom-designed tubes and sleek recycled glass bottles.

How Sur 34 Supports Its Distributors & Importers

To ensure strong market penetration, Sur 34 offers comprehensive marketing and promotional support:

- Virtual training sessions to educate sales teams.
- Weekly review meetings for market insights and strategy adjustments.
- High-quality social media content and targeted online ads to engage consumers.
- On-site activation tours (one-week immersive brand experiences in key markets).
- Free product samples (20% allocation for promotional use).
- Sell Sheets & Media Kits for seamless marketing integration.

Sur 34 Gin Distillery

A Unique Opportunity for Distributors

With its award-winning craftsmanship, sustainable ethos, and contemporary flavor profile, Sur 34 Gin is well-positioned for success in international markets. For distributors looking to capitalize on the craft spirits boom, this premium Uruguayan gin offers the perfect combination of quality, authenticity, and marketability.

Now is the time to introduce Sur 34 Gin to discerning consumers who seek exceptional, small-batch spirits with a story to tell.

Interested in partnering with Sur 34 Gin? Contact us today to discuss distribution opportunities, samples and bring this outstanding brand to your portfolio.