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PepsiCo Draws a Line on Contested Land
- Category: Other
- Date: 19/03/2014
PepsiCo, one of the companies denounced by Oxfam, announced new rules for its suppliers specifically prohibiting suppliers from kicking people off their land to make way for plantations
Sprite Teams with LeBron James for New Flavor
- Category: Other
- Date: 19/03/2014
LeBron James is changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavor.
Foothills Brewing Ranks Among National Leaders in Craft Beer Sales for 2013
- Category: Other
- Date: 19/03/2014
Strong sales of Hoppyum IPA put Winston-Salem brewery in elite company
Gruppo Campari Releases Glen Grant 50 Year Old Scotch Whisky
- Category: Other
- Date: 18/03/2014
This year Glen Grant is releasing an exceptionally rare edition, the Glen Grant 50 Year Old – a fitting tribute to the innovation and whisky craftsmanship woven into the legend of Glen Grant.
PepsiCo builds on commitments to sustainable agriculture
- Category: Other
- Date: 18/03/2014
To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety.
KitchenAid Introduces Sparkling Beverage Maker, Powered By SodaStream
- Category: Other
- Date: 18/03/2014
KitchenAid has entered the fast growing home carbonation category with the introduction of the Sparkling Beverage Maker, a premium countertop soda maker developed in collaboration with SodaStream International, Ltd.
JACK DANIEL’S FIGHTS TENNESSEE WHISKEY LAW
- Category: Other
- Date: 18/03/2014
Jack Daniel’s is fighting proposed changes supported by drinks giant Diageo to relax the rules on the production of Tennessee whiskey which it says would undermine its brand.
BACARDÃ CAMPAIGN TARGETS MILLENNIALS
- Category: Other
- Date: 18/03/2014
Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.
Heineken Announces Kenya Market Plan
- Category: Other
- Date: 18/03/2014
Heineken is upping its marketing efforts in Kenya with the expectation of tapping into the fast growing premium beer market.
America’s Beer Distributors Applaud Craft Beer’s Record Growth
- Category: Other
- Date: 17/03/2014
New Craft Beer Data Shows Impressive Increase in Volume and Sales