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PepsiCo Draws a Line on Contested Land

  • Category: Other
  • Date: 19/03/2014
PepsiCo, one of the companies denounced by Oxfam, announced new rules for its suppliers specifically prohibiting suppliers from kicking people off their land to make way for plantations

PepsiCo builds on commitments to sustainable agriculture

  • Category: Other
  • Date: 18/03/2014
To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety.

JACK DANIEL’S FIGHTS TENNESSEE WHISKEY LAW

  • Category: Other
  • Date: 18/03/2014
Jack Daniel’s is fighting proposed changes supported by drinks giant Diageo to relax the rules on the production of Tennessee whiskey which it says would undermine its brand.

BACARDÍ CAMPAIGN TARGETS MILLENNIALS

  • Category: Other
  • Date: 18/03/2014
Bacardi has invested millions of pounds on a new marketing campaign to connect with millennial consumers and promote its brand within the UK market.

Heineken Announces Kenya Market Plan

  • Category: Other
  • Date: 18/03/2014
Heineken is upping its marketing efforts in Kenya with the expectation of tapping into the fast growing premium beer market.