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Heineken Leverages Soccer Excitememt

  • Category: Other
  • Date: 04/02/2014
Heineken is once again leveraging its partnership with the UEFA Champions League (UCL) to bring the most prestigious soccer club competition to adult fans, 21 and older, throughout the U.S.

Pepsi Half Time Racks Up The Tweets

  • Category: Other
  • Date: 03/02/2014
According to Twitter, there were 2.2 million tweets during the 12.5 minute Pepsi Super Bowl Halftime Show, of which a quarter of tweets were Pepsi #halftime.

A-B InBev Bond Offering Surprises Analysts

  • Category: Other
  • Date: 31/01/2014
Anheuser-Busch InBev SA/NV's decision to finance its $5.8 billion acquisition of South Korea's Oriental Brewery Co. Ltd. from Kohlberg Kravis Roberts & Co.

Johnnie Walker Launches $2K Whisky

  • Category: Other
  • Date: 30/01/2014
Johnnie Walker & Sons has released a new scotch whisky in Canada, but unless money isn't an object, chances are you won't taste it any time soon.