In this episode of BTN People Behind The Brand, we sit down with Floyd Wheeler, the visionary founder of Arthur Wheeler Spirits Company (AWSCo) and The Free Distilling Company. Floyd dives deep into the inspiration behind AWSCo, what it truly means to create “the best spirits, together”, and how his experimental approach is reshaping how consumers discover, buy, and experience premium spirits.

From bold bourbons to distinctive rums, Floyd walks us through AWSCo’s current expressions, the blending and finishing techniques that set them apart, and the ethos that drives this independent craft spirits brand. If you’re a spirits enthusiast, drinks industry professional, or aspiring brand founder—this interview is packed with insights you won’t want to miss.