Join Sid Patel and Ankita Okate for a deep dive into the booming No and Low Alcohol movement on this episode of The Wine Whiskey Weed Show. Our special guest is none other than Derek Brown—founder of Positive Damage Inc., wellness coach, award-winning bartender, and one of the most influential voices in mindful mixology. From serving cocktails to presidents to pioneering the Mindful Drinking Fest, Derek brings unmatched insight into the cultural shift reshaping the beverage industry.

Learn how Gen Z and Millennials are redefining drinking culture, what makes a great zero-proof drink, and how brands, bars, and bartenders can authentically embrace this $4 billion opportunity.